Ogilvy on Advertising

. From the Inside Flap A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos

DAVID OGILVY is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world. . Ogilvy lives at the Chateau de Touffou in Bonnes, France. Mr

You'll learn something from this book! I'm sure of it! Great book for a newbie learning about marketing! This book doesn't have all the answers you may ask about marketing, but it answers a lot! He gives good basic guidelines that you should follow, not just as a marketer, but as a marketing firm and company. This is an old school book, so it doesn't include anything about digital marketing. But if you do any marketing outside the digital world, this is a great guide! Some chapters are better than others, depending on what you want to get out this book. I found the informat. "Holds up well given the shift in advertising since this was written Holds up well given the shift in advertising since this was written 30+ years ago Although this book was written in 1985 many of the concepts and anecdotes in it hold up well. The landscape has changed to more personalized messaging opportunities, but Ogilvy's main points about facts, emotion, narrative, and connection still applies. He seems to be a fan of balancing creative with research and had the foresight to understand that both were changing with the times. No doubt if he personally was still around there would be some additions to account for new trends and technologies but the concept of fin. 0+ years ago" according to C McA. Although this book was written in 1985 many of the concepts and anecdotes in it hold up well. The landscape has changed to more personalized messaging opportunities, but Ogilvy's main points about facts, emotion, narrative, and connection still applies. He seems to be a fan of balancing creative with research and had the foresight to understand that both were changing with the times. No doubt if he personally was still around there would be some additions to account for new trends and technologies but the concept of fin. "Worth Every Penny, and then Some" according to Brad Shorr. Why reinvent the wheel when you have the soundest principles in advertising at your fingertips? Although Ogilvy's book is almost 25 years old, it's jam packed with timely instruction, insight, and examples. Or perhaps because it is 25 years old. Ogilvy quotes colleague Bill Bernbach:"It is fashionable to talk about changing man. A communicator must be concerned with unchanging man The creative man with an insight into human nature, with the artistry to touch and move people will succeed. Without them he will fail."Ogil

223 photos.. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business"