One Click: Jeff Bezos and the Rise of Amazon.com

More Of An Overview With No New Insights As other reviewers have indicated this book is very shallow with no new insights. For even the casual reader of The Wall Street Journal, any national business magazine, or any form of media that reports on Bezos or Amazon, the stories and examples covered in this book would be familiar. This is not an informed insider's account and I did not get the impression that. kyle love said Awesome walkthrough of Amazon from conception to today. Great story of Jeff Bezos and how Amazon came to be. Really goes through the details in the decision making of Bezos and how the company has evolved from its first conception to the giant it is today, You really get a feel for Bezos as an individual as well and how his childhood and working life show in Amazon as it looks today.. A modern Prometheus Debra Hamel Richard Brandt's One Click: Jeff Bezos and the Rise of Amazon (great name) is about the company more than the man. It tracks the rise of Amazon from its genesis (in a garage, albeit converted) to the modern Kindle era. It ends, however--not surprisingly, given its publication date of October 2011--before the introduction of the fourth generation of Kindles (the Tou

An insightful look at how really works and how its founder and CEO makes it happen. He lives in San Francisco.. Anyone in business can learn a lot from the example of 's ongoing evolution. Why has been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven to the top of the online retail world. 's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Through numerous inter