Online Reputation Management For Dummies

easy, informative Simple, easy, informative. It is what you can expect from a 'for DUMMIES' book. It isn't for the tech savvy but the people who need to have the information in an easy to digest and put to use format. I use it but I have books that are more technical that better suit me. This however says less about the book and more about my 25 years in technology. GET THIS IF YOU NEED USEFUL INFORMATION THAT ISN'T WRITTEN FOR SOMEONE WITH 20 YE. If you use social media in any way, you need this book Claire W. I bought two copies of this book - one for me and one for a friend who is active in social media. Facebook, Twitter, and all the others used to be just fun, then they became important to us professionally, and now that we are "hooked," they are potentially damaging, too. As Lori says, your identity is being bought and sold, and it can be damaged, tarnished, or even hijacked. I have no intention of giving up being online. It's in. "Well researched, well thought out and well written." according to Geordie. I'm in the reputation marketing business, and I learned a lot from this book. This book is jam packed with useful, relevant and up to date information that's practical and brings immediate value to the reader. I implemented some of the strategies within minutes of reading it and saw results. Well worth reading if you're interested in reputation marketing and management, highly recommended.

She regularly contributes as a guest lecturer at The University of Georgia in for both Public Relations and Master of Internet Technology. Lori Randall Stradtman (Watkinsville, GA) specializes in creating social media campaigns for brands. Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements. Lori was a keynote speaker at Blogworld NYC May 2011, and she is a regul

This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.. More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan

About the AuthorLori Randall Stradtman (Watkinsville, GA) specializes in creating social media campaigns for brands. She regularly contributes as a guest lecturer at The University of Georgia in for both Public Relations and Master of Internet Technology. Lori was a keynote speaker at Blogworld NYC May 2011, and she is a regular contributor to Social Media Examiner, BlogWorld, and Smart Brief. Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements.