Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs

There are quibbles; for instance, Petersen accepts without examination the bromide that most people take prescription drugs as a quick fix. All rights reserved. She also covers less familiar matters, like the environmental impact of drug residues in water. From Publishers Weekly Drug companies have institutionalized deception, said a former pharmaceutical executive at a 1990 Senate hearing. And former New York Times reporter Petersen details these deceptions with information that will be startling even to those who closely follow the news on big pharma. But Petersen fleshes out these issues and names prominent doctors who, she says, are on the take. Her subtitle, How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs, is most effectively illustrated in a chapter detailing Parke-Davis's aggressive marketing of the epilepsy drug Neuronti

"Great information about the pharmaceutical industry" according to Amazon Customer. This is an excellent book written by a person who was a journalist writing about the pharmaceutical industry for years then researching for several more years to inform readers about the collusion in the industry to medicate the world. OK, maybe that is a bit extreme. However, she does expose a lot. buster said Just confirms what I have suspected. I have always been rather suspicious about all the medication being pushed and this book confirms it. Medicine is a wonderful necessary thing with serious illness but too many people want a pill for any hiccup in their life. I have been telling all my friends about this book and urging them to read. Our Daily Meds Kenneth E. Sain As a pharmacist of over 50 years in practice, I found this book most revealing. Early on I was exposed to "detail men" from pharmaceutical firms. Their purpose was to contact physicians and furnish information about new products. Today, "detail men" are nearly all attractive women, fetching lunch,

She lives with her husband in Los Angeles.. Melody Petersen wrote about the pharmaceutical industry for four years as a reporter for The New York Times

An "angrily illuminating" (The New York Times) exposé of Big Pharma's corrupting influence in America todayIn the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. In Our Daily Meds, journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become.. They advertise prescription drugs at NASCAR races, on subways, and even in churches. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. Medicines can save lives, but the relentless promotion of these products h