Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry

Given the intricacies of the industry, it's also going to be the most resistant to change. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time.Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. Th

Alan Wolk is one of the most insightful observers writing about the media business today.There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." --Andrew Wallenstein, Co-Editor-in-Chief, Variety Alan Wolk has a deep understanding of the complex nature of television today this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry." --David Zaslav, President and CEO of Discovery Communications"If you know anything about television, you probably know Alan Wolk." --Adweek"To find an evidence-based analysis an excellent place to start is Alan Wolk's Over the Top: How the Internet Is (Slowly but Surely) Changing the Television Industry.--Slate Editor-In-Chief Jacob Weisberg in The New York Review of Books

"Great sneak peak at TV's future" according to Justin Martin. My big takeaway from this book: While there are 500 channels on TV, there are a vastly larger number of companies, some very clever, trying to figure out ways to update, enrich, and monetize the viewing experience. Wolk has provided an authoritative survey of the television. Amazon Customer said A detailed, rich, and quick read about where the TV industry is headed. This wonderful tome of information, analysis, and conjecture is a bargain if ever there was one. The material covers all the major areas of content, licensing, rights, devices, platforms, and distributionwhere it's gone, where it is, and where it's going.There's a hint of s. Great read for anyone with a vested interest in media and/or advertising Mr. Wolk's book is a highly informative read that lays out the current state of Television's evolution in easy-to-understand terms, benefiting both the industry insider and the novice new to the topic. Everyone from studio executives to Jr. Account Planners should read this