Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More

She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for businessAuthor Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses growCovers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketingProvides proven tips for building a successful photography businessPhotography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today's economy.. Give your photography business an edge wi

T.F.Lemieux said A must read for those in the business of photography.. This book is chock full of information for anyone running or starting a photography business. Lara covers so many things in this book that until now have been neglected leaving photographers to figure it out for themselves for far to long. From making the transition from hobb. Great book filled with info Bonnie Joy Dewkett I have a MBA in Marketing and I assist my husband in marketing his photography business. I was unsure if this book would have anything new for me. However, it is filled with ideas, websites and tips I could implement right away. The book saved me from hours of online research. Excellent resource for anyone considering going pro Karen LR This is a book that tells you how to run a successful photography business, not how to take good photos. It comprehensively covers pretty much everything you need to know about setting up your business, business planning, sales & marketing & maximizing profits in a straightfo

She founded and operates PhotoMint, an online business development resource for photographers. Lara White, a widely recognized expert in the field of photography business education, has been a successful wedding photographer and now devotes her energy to helping other photographers master the business aspects of running a studio. Lara's work has been published in more than 70 magazines and professional

(Digital SLR Photography, July 2013) Including useful graphics, tables and photos, it s an informative, honest book. an ideal book to take a look at if you are thinking of becoming, or have recently become, a professional photographer earning money from your work (ePHOTOzine, April 2013) An often taken for granted, but crucial part of becoming a professional photographer. (What Digital Camera, January 2014) . Sound advice, well delivered