Power Up: How Smart Women Win in the New Economy

She has been an early investor in more than 30 companies, and prior to her investing career, Yesil was a serial entrepreneur, founding two successful electronic commerce companies: CyberCash, a pioneer in the secure electronic payment systems (IPO), and MarketPay, an embedded payments software compa

Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not

The lessons Magdalena Yesil offers from her remarkable work pioneering the commercial Internet are more relevant than ever."--Murat Sonmez, member of the World Economic Forum Managing Board"Power Up offers the no-nonsense optimism and encouragement women need to persevere in technology, an industry where so much is stacked against them. I am definitely giving it to my two girls, and just as importantly, to their boyfriends, too.--Steve Blank, entrepreneur, professor, and author of The Startup Owner's Manual and Four Steps to Epiphany "My profe