Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

This book is packed with incredible insight and actionable tools for building world-class prospecting teams We are at the beginning of a long cycle of major disruptions to the traditional B2B sales cycle. Buyers don't behave the way the used to for a variety of different reasons, least of which is their infinite access to information. Many thought that inbound marketing would be the solution to every ill, but B2B firms with complicated offerings are now realizing that while it is an important tactic, it cannot replace outbound prospecting efforts. Marylou has as. "#Beyond what I expected" according to Nathan Simmons. This book provides you with a systematic approach to targeting the most relevant customers to your business alongside a customized approach to starting those valuable conversations leading to first meetings and beyond.Pair this with James Muir's "The Perfect Close" and you have one amazing overall approach to finding and winning lifelong customers that will truly benefit from your offerings while achieving outcomes they didn't think possible.. Actionable advice for serious revenue growth leaders This is how the predictable funnel is actually built in the most sophisticated technology companies in the world right now. Incredibly cogent, well organized and cutting edge, it even references the right software for "cadences." Marylou has synthesized all the best practices into one concise, actionable manual. I'm not surprised to see the massive success her clients are having in testimonials they've left on her LinkedIn profile. The trouble with most sy

Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generate more revenue than ever. The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a "sales bible" (Inc).If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you're a sales or marketing executive, team leader, or sales representative. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. That's the power of Predictable Prospecting.. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potentialClearly articulate you