Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips

When the S&P 500 was launched in 1958, the average company remained in the index for roughly 61 years.Today, an S&P 500 company is being replaced about once every two weeks. It is no wonder that disruption and innovation are at the top of every executive agenda for the world's largest companies. These leaders are trying to determine how to compete with a new breed of competitors that are playing the game by entirely different set of rules. In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry. Predicting The Turn is your rule book for the new game of high-stakes business. As a brand marketer, venture investor, and startup advisor, Knox provides a one-of-a-kind worldview into the changing relationship between startups and Fortune 500 companies. The lessons taught include:Your competitors of today are not your competitors of tomorrow: One of the biggest mistakes that big companies make is underestimating their Total Available Market and where their future competitors will emerge from.Innovation-driven acquisition can be the new R&D: Every industry is being transformed by technology, Acquisitions can infuse Digital DNA into a company's core business both in terms of business models, as well as human talent.Incumbents have

Speed beats scale, but speed alone is not enough. --Pete Blackshaw, Global Head of Digital & Social Media, Nestlé . However belatedly, we've absorbed the new truth: in business, size no longer delivers security. --Tim Kopp, Partner, Hyde Park Venture Partners & Former CMO, Exact TargetFew people can meaningfully speak of both the entrepreneur's universe and the Fortune 50. Through real-world examples of technology impacting even the most traditional organizations, he shows how the startups, software, and social changes these companies fear might just be their salvation. The largest brands connecting with startups, creating a flywheel of energy. I can't think of a single person more uniquely qualified to connect the dots and layout the playbook for making it happen. Dave Knox's unique background in these two worlds gives him a perspective like no other. Major companies seeking a pilot

Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge's Digital A-List. . Ventures and is the co-founder of The Brandery one of the top ten startup accelerators in the country. Dave was named to the iMedia 25 Class of Digital Innovators,

An excellent exploration of why CPG leaders should be afraid! The ideas Dave presents here are critically important for large, established, consumer brands - particularly those in CPG/FMCG. If the general management and marketing teams of these businesses are in it for the long haul they shold indeed be constructively paranoid.I think the case made in Predicting the Turn is well made and the 'how to meet the challenge' sections are probably as well developed as they could be, I think the reality is that large brands and the companies behind them have been op. "Must-read for corporate execs to better understand start-ups and innovation" according to I. Weiss. Predicting the turn is an important read for corporate executives who want to better understand how start-ups and innovation are disrupting many of the tried and true business models. The book provides a roadmap for how large corporations can and should work with early-stage companies, to help the large corporations win in the new game of business.For bigger companies, the options are ‘Acquire’, ‘Invest’, ‘Partner’, or ‘Build’. Each of these tactics . MC said A great wake-up call and action guide for business leaders. Highly recommended. Dave provides a smart, insightful, and very actionable look at how big companies can predict and embrace the fast changes we face and leverage start-up strategies and partnerships to win in that context. And, as a great bonus, the use of many examples and stories makes this book a fast and enjoyable read!