Public Communication Campaigns (Volume 4)

this was the best one. Take heed campaign designers As a communication major, I found that the book is severely dry. Even my teacher said she hates the book, but that there are next to no text books on the topic, and out of all the choices, this was the best one. Take heed campaign designers! If you can create a textbook with all the relevant info for a college student, you could be making bank if you can make it interesting!. Amazon Customer said Five Stars. Good quality and speedy delivery. Thanks.. cyrille fabre said Interesting though very theoretical. The book is composed of a series of article by academics specialized on the topic. It is probably great for students preparing a |PhD thesis but only half helpful for simple practitioner.

His federal grant research has been extensive, with recent major projects on breast cancer and binge drinking. He has co-authored or co-edited ten books, including The New Media: Communication, Research and Technology (1984), and The Internet and Health Communication (2001), both also with SAGE. Rice (Ph.D. He has published almost 100 journal articles and ten books, including <

He has been a Fellow of the International Communication Association since 1999. He has been elected divisional officer in the International Communication Association and the Academy of Management, elected President and Fellow of the ICA, awarded a Fulbright Award to Finland, appointed as Wee Kim Wee Professor and then University Professor of the School of Communication and Information at Nanyang Technological University in Singapore, and awarded an Honorary Doctorate from the University of Montreal. He has published almost 100 journal articles and ten books, including Mass Communication and Public Health (1990, SAGE) and Public Communication Campaigns (19

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.