Raise the Bar: An Action-Based Method for Maximum Customer Reactions

It’s fun but make no mistake, Jon is all business as he fills the pages with great stories, practices and his proven formula for success." —Jesse Waits, Managing Partner of XS Nightclub, TRYST Nightclub, Botero Restaurant, Las Vegas . He seamlessly blends data-backed insights with hard earned experience to create a template of how to construct a plan for success. Jon Taffer really had a big impact on me and my success and I still think of things he taught me. Jon doesn’t present ‘canned’ answers, he provides a way of methodically evaluating and challenging every aspect of what lies behind a great bar. It is so refreshing to read something which doesn’t present standard answers to non-sta

Just a review, no insight into bar management This book read as just a review of his episodes, and how he looks at the retail side of business. I do agree with 100% of what he says, and I am a fan of the show. However, I was looking for bar insight with this book, which it failed to deliver.An example of insight, would be, you should be making about $30/month per square foot of your bar, your rent should not exceed 10% of your mont. "Business majors should read!" according to D. Cutter. So, I do not think that Jon Taffer is the world's best restaurateur - BUT anyone studying business should read this book. All too often we see a ivory tower idea behind business decisions, while Job lays out pretty clear objectives. Do I think he is right all of the time? No but he maintains a strategy which more business schools should focus on.This is a good read (and if he actually w. Freakonomics sits down for a really good drink. Wow. There's a lot of great information in this book. Taffer gives an all-points overview of how to create a great bar or restaurant. (It's really interesting from a customer's point-of-view as well.) The book supplies extremely useful information backed by research and practical experience. It's like hiring a consultant for the price of a book. The narrator of the audio book is good, h

It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. If there’s anyone who can prevent a bar or restaurant from going belly up, it’s Jon Taffer. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.. Even better: You can control those reactions to a very large degree

. Jon Taffer is the chairman of Taffer Dynamics (tafferdynamics) and president of the Nightclub & Bar Media Group. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year Award. He’s an industry expert, management guru, and the television star of Spike TV’s Bar Rescue