Red Teaming: Transform Your Business by Thinking Like the Enemy

It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world. The ingenious and counterintuitive practice of red teaming has its origins in the military and involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It will provide listeners with a guide to the core techniques of red teaming as well as its history and fascinating real-world examples. But what if there was a way to make foresight just as sharp? Arguably, neither of these companies would have been blindsided if they had had red teams. Red Teaming is the first major audiobook to look at the business applications of red teams. It will teach businesses how to challenge the conventions of their industries like innovative disruptors would and spot threats while there is still time to respond to them - creating cultures in which challenges are not only tolerated but valued.. In 2007 Steve Ballmer, the CEO of Microsoft, declared, 'There's no c

Red Teaming is a Guide Marcia Daszko Superbly researched and written! Bryce Hoffman's journalism career is a foundation for a well documented and smooth flowing read in RED TEAMING. The revolutionary thinking and questions challenge leaders to be contrarians rather than accept the norm. Some helpful tools are also shared. Tying all of the concepts and tools together is the key as . Magpie said Immediately improve your critical thinking!. You think you make great decision, but your don’t! You think you are a creative, outside of the box, thinker, but you’re biased (in more ways than one!). We are a morass of biases and when operating in groups we engage in cultural and behavioral pitfalls that reduce our abilities to effectively and accurately reason. Yet, we never n. "Finally, an authoritative, operational guide to Red Teaming and its implications for the business world." according to jeanne arnold. While the terms “Red Team” and “Red Teaming” have been around for quite awhile, until now there has not been an adequate “go to” source for what it really means in a business context. More importantly, Bryce Hoffman tells us not only WHAT it is, he provides historical and military associations, and the best p