RESULTS: The Future Of Pharmaceutical And Healthcare Marketing

The informational and technological revolutions have forever changed the practice of medicine. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future.This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts.Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Timely messaging through the patient journey provides marketers to

Required Reading for Pharma Marketers Results is an important book for pharma and healthcare marketers. RJ Lewis and his fellow authors deliver thought provoking content in an easy to read manner. I was especially impressed with RJ's chapter on digital marketing. The world is going digital and pharma and healthcare marketers need to keep up. RJ is right on when he says, "The competitive advantage in the digital age lies in adapting and evolving." His comparison to the disruption caused by online banking is a g. "A vision for the future of pharma" according to Mr. Terence J. Nugent. I just closed the back cover of Results. It is a true masterpiece, which exceeded even my lofty expectations. I expected the book’s title to reference getting better results from marketing tactics, and there is that within its pages. But such prosaic content is woven into an overarching arc of transforming our industry to focus on the real issue: providing real value to patients, prescribers and payers by delivering humanistic outcomes, rather than gaming the system . Thinking from many of the brightest minds in pharma marketing I have worked in pharmaceutical digital marketing for my entire career and know R.J. Lewis as one of the brightest minds in the field. So I happily downloaded the free chapter on Digital Marketing, written by R. J., from this book at results-book.com. In a world of mundane or "shiny object" approaches to pharma digital marketing, I found R.J.'s perspective innovative and refreshing and sensible. There are ideas that will inspire both the newbie and seasoned marketer to cre

From the AuthorWehope this book both educates and informs, but above all we hope it inspiresmarketers to embrace change and deliver results to the entire healthcareecosystem.  We hope in some small way wecan help you, the pharmaceutical and healthcare marketer, reclaim the higher purposeand passion that is innate in the marketing and delivery of lifesaving treatmentsand medications.