Scientific Advertising

At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling. He worked for various advertisers, including Bisse

Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is based on fixed principles and is reasonably exact. Certainly no other enterprise with comparable possibilities need involve so little risk. It is written as a text book for students and a safe guide for advertisers. The time has come when advertising has in some hands reached the status of a science. Every statement has been weighed. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. The

daryl said Brain food. I've read this book twice in about Brain food daryl I've read this book twice in about 4 days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn't know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your brain to write better copy. It will show you how to view advertising differently in a more effe. days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn't know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your brain to write better copy. It will show you how to view advertising differently in a more effe. Cezary said Flawless and timeless.. The only flaw I could think of is the slightly archaic wording at times. But the insights are so clear and simple, it's still an easier read than most other business related books.It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "branding", "PR", "exposure" and other nonsense advertising/marketing activities).If you're an entrepreneur or marketer or copyw. David Thomas said Four Stars. Very nice overview of strategy behind writing good copy. Lot's of typos and formatting errors though.

"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times" David Ogilvy