Screw Business as Usual

Drew J. said Very Inspirational Read!. Are we able to help change the world and bring significance to our lives simultaneously? Richard Branson, at his philanthropic and intellectual best, unfolds his brilliant vision for the future of business as usual. This inspirational read for everybody, reveals how the time has come for a radical change t. Inspirational for budding entrepreneurs Toan Vu Phan As a founder of a social and environmental think-tank, I wholeheartedly recommend this book to my colleagues in the world who would like to start up something that makes the world a better place. Everytime I open the book, my mind starts to spin and my heart beats faster as I get inspired by the many stori. "This book is a permission slip- do you want it?" according to Mickey Mikeworth. This is a gift I give to many of my executive friends who are trying to gain insight around the role they play as a corporate leader and person of humanity. It gives language and track record of how these ideas have actually worked out for creating change and inviting humanity into our corporate thoughts.T

I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'". The message is a simple one: business as usual isn't working. I happen to believe in business because I believe that business is a force for good. Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down - to shift our values from an exclusive focus on profit to also caring for people, communities, and the planet as he writes: "People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. It's about revolutio