Search Engine Optimization (SEO): An Hour a Day

The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.A successful SEO plan is vital to any business with an online presenceThis book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and resultsOffers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companiesCompanion Web site includes downloadable tracking spreadsheet

Gradiva, a programmer and civil engineer, has been working in SEO since 1999. Search marketing consultants Jennifer Grappone and Gradiva Couzin have improved the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, and nonprofit industries. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Together, they deliver a well-rounded, left-brain/right-brain approa

Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term." —Marty Weintraub, President, aimClear"If you read even half of the book you'll be an SEO star. Imagine what will happen if you read the whole thing!" —Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day-by-day plan. Perfect for busy self-starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.Develop and implement an SEO strategy using the winning An Hour a Day approachDiscover how search engines work now, and make them work for youOptimize your site so you can be found, then make the saleUse Facebook, Twi

All you need to know about SEO As an seo consultant this book has played a HUGE role in helping me acquire the knowledge of seo i have today. I was a virtual seo newbie when i got this, my job requirements as an internet and ecommerce manager had been changed to include seo techniques and practices and i was more than a little worried that my ignorance of the subject would be found out, but by the time i'd read this twice i practically felt like i'd been involved in seo for years (yes, the transition was that smooth).Here are my thoughts on this book.Search engine optimization: an hour a day is a great read . The BEST Book Available on the Subject!!!! Full disclosure: I know the authors of this book and the truth is I'm a huge fan of theirs both personally and professionally. Yes, they are incredibly smart, funny, and driven - they're a blast to hang out with - but I came to know them through their expertise in SEO so I can speak with some authority on that subject. They are two of the planet's most knowledgable and experienced practitioners of SEO. Period. They live this stuff and know it as well as anyone out there. It's a dynamic field and they work tirelessly every day to stay ahead of the curve on the latest developmen. Very Open, Grounded Explanation of SEO VickiL Really liked this book. It was written so even a non-programming novice can grasp the concepts of SEO. I especially liked the approach: to keep quality content the number one focus, and not write specifically to SEO and the explanation on why that is a better approach. The search engines are a constantly changing dynamic, and this book does a great job explaining why, and what direction they are moving in, as well as tips, guides and tools on how to maximize search engines finding your own site.