Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Fascinating History. Reveals far More than Merely the Story of Coca Cola, but of Political Science & Entrepreneurship Travis C Length: Print, 510 pages; Audible, not yet available in audiobook format, but when it is I intend to be the first to purchase a copy.This nonfiction book is targeted to people interested in business; history; marketing; even in political science and international relations.What was the Amazon Rank on the date this review was published? 556,716.Is this a book that I can read without having to read others first? Yes.Are there a lot of typos/misspellings, grammatical errors or other editing failures? This is professionally edited, so, no, there are not many, if a. "Coke-cola a Great Epic Story" according to J. McGonnell. If you like historical novels, this should be read. The author does a great job weaving the story of Coke from the beginning until the late 80s. There are several surprises and twists. The only issue, is it is a bit too detailed in parts.. "Fascinating story" according to Richard Brad Alpert. Anyone who drinks any soft drink will find this fascinating. Coca Cola has come to be seen as a symbol for our country around the world. This books tells you how that happened

The book provides a juicy look at wheeling-dealing, litigation, global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche. Nixon later became senior partner in Pepsi-Cola's outside law firm, while President LBJ, a close ally of Coca-Cola, arranged political favors for the company. . CNN commentator Allen charts Coke's fortunes through two world wars, European anti-American backlash and the civil rights era, and tells how Woodruff, though a plantation-owning Georgian, supported desegregation in Atlanta with an eye toward selling Coke to people of color around the world. From Publishers Weekly The Coca-Cola

A "highly entertaining history of global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe.   In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Robert Woodruf