Simplify: How the Best Businesses in the World Succeed

With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business' potential to become a simplifier and which route they should take to maximise the impact.. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights, which still take you from A to B but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. For the past 40 years, Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. Is there any principle that can tell you how to do that consistently and

Marc A. Meadows said Interesting. Cool theories that are well defended. Quick weekend read. Go for it and construct a simplifying strategy for your business.. This book will succeed to chamge my company! Often we hear entrepreneurs talking about the big valuations of companies. Ex. why Facebook bought WhatsApp for billions and we dream.Now this book was the first book who really explained why some events happens in the business world. Even i am many years in busines, the book was an eye opener and today we start reviewing our company with this book in mimd.. "Profoundly thoughtful." according to WJK. It's an interesting way of approaching business problems and growth. A how to book for someone with a lot of business experience that wants to go to the next level. There's a lot of meat here for a business expert to chew on.