Sneakers: Fashion, Gender, and Subculture (Dress, Body, Culture)

Five Stars ivan_micic great study

It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.. Since the 1980s, American sneaker enthusiasts, popularly known as 'sneakerheads' or 'sneakerholics', have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic f