Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment (Marketing/Sales/Adv & Promo)

A must read if you are a novice This book has to be read especially if you are almost new with digital marketing. Other readings are required in order to be an expert but, for a general overview, this book is excellent.. "A Guidebook to Uncharted Territory" according to Jon Torodash. "Strategic Digital Marketing" serves as a primer for entering the brave new world of reaching and retaining customers online, that is both accessible to the novice and valuably broad for the specialist seeking to reorient himself. Its chapters survey the responsibilities of people who wear many different hats in a modern company that relies on its digital presence. ROI measurement, website design, social media, mobile, video marketing, legal considerations, and. Amazon Customer said Great book for teaching!. Great book with a lot of practical insights and very updated compared to other books.

Alex helps top brands develop holistic digital strategies and harness emerging media to thrive in today’s digital world. He works as a marketing consultant, often in partnership with Rutgers University, to train Fortune 500 executives. He is the founder of several companies, including Planga and the Jersey Angels investment group.. He is also president of EG Consultants, a marketing consulting firm focused on brand management and customer-centric strategies. About the AuthorERIC GREENBERG serves as managing director for the Center for Management Development at Rutgers University, speaking to and training Fortune 100 executives in four continents. Previously, Eric founded MTS and grew it to more than 5,000 employees as the company’s CEO.ALEXANDER KATES is a serial entrepreneur and digi

He is the founder of several companies, including Planga and the Jersey Angels investment group.. Alex helps top brands develop holistic digital strategies and harness emerging media to thrive in today’s digital world. Previously, Eric founded MTS and grew it to more than 5,000 employees as the company’s CEO.ALEXANDER KATES is a serial entrepreneur and digital marketing m

Reshape your management framework and redesign your company for digital-era growth, functionality, and success.These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.Digital media has changed the world as we know it. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Strategic Digital Marketing will change the way you live, work, grow and succeed.. Use social media like Facebook and Twitter to not only engage your target audience, but get real