Success in Africa: CEO Insights from a Continent on the Rise

These stories of growth, technology, and tradition bring life to one of the most important stories of the global economy: a successful Africa.The CEOs of General Electric, The Coca Cola Company, and Tullow Oil join Africa's leading CEOs to share insights on what wins in this fast-growth market. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?Success in Africa provides on-the-ground perspective, personal stories, and insight that Robert Rubin calls essential reading for all who are interested in Africa for reasons of business, investment, policy, or curiosity.. In an era of slowing growth, Africa is home to a trillion-dollar, resource-rich economy, and six of the ten fastest growing markets in the world. Success in Africa introduces the ambitious CEOs who are building the continent. With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leade

Here, Berman, who has lived and worked in Asia and worked in Africa, informs readers about perspectives on Africa, who works there (including budding CEOs), and why. From Publishers Weekly As strategy consultant Berman explains in his first book, the 54 countries on the African continent contain six of the 10 fastest-growing markets in the world, and 60% of the world's future farming potential. However, despite the book's great premise, Berman only skims the surface: Africa needs everything, and success in Africa comes from filling it. Berman is most effective when he identifies the massive perception problem that Africa faces, but he fails to make a convincing argument that global companies should be working harder to identify these opportunities. (Sept.) . There are more than 150 billion companies in Africa,

Jonathan’s views have appeared in The New York Times, The Wall Street Journal, and Harvard Business Review, where he writes a monthly blog. Jonathan Berman writes, speaks, and consults on global business. He is a senior advisor at the consulting firm Dalberg, having previously been a partner. He is based in New York and Washington, DC, where he lives with his wife and son.. His clients include

Benedict Simwero Wandera said Definitely Worth it for Africa Business Developers. A good way of showing the potential of Africa is not limited to Natural resources and is ready to play in the field of business and Enterprise borrowing from experiences of other continents.Though I would have preferred to hear other voices from across the continent apart from the few East Africans- Kenyans, a couple of West Africans,a few North Africans , one or two Central and Southern Africans on the African side featured, but I am sure it will be more appreciated by the American and European audience as is.The insight on bridging the gaps that busi. "Valuable to any organization trying to succeed in Africa" according to Reid Wegner. The subtitle is an exactly accurate description of the contents. The format is kind of like an instruction manual. The main gist is that what works elsewhere will not necessarily work in Africa, and that success in Africa requires regionally and culturally specific strategies. That alone sounds obvious and mundane, but the book moves beyond generalizations and offers many first-hand reflections from the CEOs of multinationals, almost like a collection of miniature case studies to illustrate each chapter heading. The focus is on large multinationals, bu. "Thanks" according to Rama Salim Richa. Good book