Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis

Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. Most businesses make the mistake of focusing on their competitors when developing strategies. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Please note: This is key takeaways and analysis of the book and not the original book.. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term blue ocean is derived from the idea that an area of unexplored mar

"as opposed to being better than the rest" according to Amazon Customer. "Blue Ocean Strategy, Expanded Edition," is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.This Instaread explores the concept of creating value, as opposed to being better than the rest. Instaread boils down this business textbook into a short and easy read, with 9 key takeaways. These . Cool Stuff on Amazon said Interesting take on the consumer/company dynamic. I've read several business strategy books and found this summary of The Blue Ocean Strategy a refreshing take on how markets work and how to influence them in order to promote your brand. This book focuses on consumer driven needs and desires as opposed to the old strategy of the company setting the direction of the market dynamic. This Instaread provides an excellent analysis and hits all the high points in the key takeaways section. I was given this title for review purposes and highly recommend it as a companion to the full text, or as a stand alone for those wishing a quick read.. NEW & UPDATED MARKET STRATEGIES FOR 2016 AND BEYOND This is an overview of the actual book “Blue Ocean Strategy.“ Kind of like an abbreviated ‘Cliff's Notes’ for the FULL book. It provides a potential reader enough information regarding the book’s content to determine if we want to invest the extra money and time to actually buy and read the entire book. This is an expanded reprint of the author's original 2005 book on how to compete and maximize your marketing efforts in a modern, evolving international marketplace. At .99 cents, this summary is a good value, which is one of the reasons I have personally found “Insta