Summary of Mathew Dixon and Brent Adamson's The Challenger Sale: Key Takeaways & Analysis

What Will You Learn from Reading this Book?The five types of sales reps and their relative performance in a complex sales environmentWhy challenger sellers outperform hard workers and relationship buildersHow to push customers to think differently about their business and offer them unique, differentiated solutionsHow to tailor your pitch to resonate with the business objectives of the customerHow to take control of the sales and negotiation process and beat customer skepticism and indecisionHow organizations align their capabilities to successfully implement the Challenger Sales ModelBook Summary OverviewIn their book The Challenger Sale: Taking Control of the Custo