Swoosh: Unauthorized Story of Nike and the Men Who Played There, The

Interesting Reader Enjoyed reading this as it takes you from the inception of the company through early 1991. The chaos within the company very possibly lead to some unnecessary problems but that might also have just been the magic that allowed this enterprise to survive what anyone would consider. Sole Proprietor said Awesome Book!. This a must read book to understand what Philip Knight, Bill Bowerman and others started as BRS that morphed and grew to become Nike.One consistent theme, is Phil Knight's lack of communication, which served as a "set-up" for many around him and served his ego by playing the Lon. Five Stars Joel B. I will never wear a pair of Nike shoes again without remembering this book and the story it tells.

The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

They also outline in detail Nike's interesting and creative promotional methods from freebees for athletic teams to expensive celebrity endorsements. The book is unique in that it not only gives historical information but also delves into the thoughts of those who built Nike from an idea. . Strasser, Nike's first advertising manager, and Becklund, a Los Angeles Times writer, describe the six men who, along with Knight, made Nike the most successful sporting apparel company in U.S. history. The authors take us through the hurdles that the company encountered along the way to success, including unappeali