Telemarketing, Cold Calling and Appointment Making: The Easy Step by Step Guide

She is also the author of the popular marine mystery series of crime and thriller novels. Pauline Rowson has written eight business and motivational books in the easy step by step series. For ten years she ran her own highly successful marketing, public relations and training agency.

If done incorrectly it can lose business, alienate customers and destroy an organisation's reputation. Telemarketing presents organisations with some great opportunities to win more business. This highly practical and popular guide shows: how to get through to the decision maker; how to promote the benefits of services and products over the telephone; how to plan and structure calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure the appointment or order and how to convert enquiries into sales.. So it pays to get it right. In addition, you could also fall foul of the law. If done professionally it can help to stimulate sales, generate leads and build rapport with customers

This highly informative, clearly writen book covers every aspect of telemarketing. HSBC Bank . In fact everything you need to know about how to build your busines by telephone