Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

About the Author JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech

JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech

"Argue with passion" according to J. Lietz. Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs is the third edition of this best-selling book. The author explores strategies for inspiring action in a crowd and lowering the expectations of an audience by pretending to be rough. These were historical tactics used by some of the world's most famous orators. There are also more modern examples, including Eminem, Barack Obama and John Belushi.What I liked the most about this book was the witty way of writi. "Heinrichs makes complex ideas accessible to students and they enjoyed his funny examples" according to J. Keenan. I've been teaching AP Lang & Comp for 10+ years. Discovered the previous edition of this book about two years ago. Assigned as summer reading, but came back to it again and again during the year. Students entered my class with an idea about the direction we were going, and I was able to start class with common language and hit the ground running! Heinrichs makes complex ideas accessible to students and they enjoyed his funny examples.. "Worthy" according to Edgar Balanag. I teach AP English Language and Composition. I read Thabk You for Arguing on the suggestion of our school's librarian. I laughed and learned. I loved it. Last year we added Mr. Heinrichs's book for summer reading for AP Lang. Students began the year with a clear understanding of the art of persuasion and a pretty good sense of humor. I also enjoy using the ArgueLab and WordHero sites to practice and supplement. This is high quality and accessible; thank you Mr. Heinrichs!

   Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Plo