The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (Business Books)

I only wish I had been able to read it a good few years ago!”Amanda Mackenzie, global CMO, Aviva“Marketing is key to an organization’s success and The 12 Powers of a Marketing Leader provides the essential leadership playbook for the CMO of the future.”Jim Stengel, former global marketing officer, Procter & Gamble“The 12 Powers of a Marketing Leader singles out the number one factor for CMO success: leadership! Packed with research-based insights and enlightening stories, it’s the leadership book for twenty-first-century marketers.&rd

It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources. . Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Reading it, you’ll learn how to:• MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.• MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.• MOBILIZE YOUR TEAM: Build and align a winning marketing team.• MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company a

1 online magazine for marketing leaders. Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and a Visiting Senior Fellow at the London School of Economics. His clients include many of the world’s most prominent companies. As a dean of McKinsey’s

How to get buy-in for marketing transformation. [[VIDEOID:5f3a1b28c9900c15779aae2721dHow to get buy-in for marketing transformation. Douglas N. Burdett [[VIDEOID:5f3a1b28c9900c15779aae2721d48678]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise.OK, so if you work in marketing or work with someone who w. 8678]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise.OK, so if you work in marketing or work with someone who w. "Good reading for all the marketers aspiring to make a" according to Eugenio. Good reading for all the marketers aspiring to make a bigger impact in their organizations and in the business, rather than just be those that only play with agencies and campaigns.. Five Stars todd Arrived on time and as described.