The 2016 US Presidential Campaign: Political Communication and Practice (Political Campaigning and Communication)

He is the author, co-author or editor of twenty-six books on the presidency and political campaigns, several in multiple editions. Recent volumes include Social Fragmentation and the Decline of American Democracy (with B. Denton, Jr. Robert E. Friedenberg, 2015).. Voth, 2016) and Political Campaign Communication: Principles and Practices, 8th Edit

The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.. From the Back CoverThis volume focuses on the 2016 Presidential campaign from a communication perspective, with each chap

All the contributors are accomplished scholars in their areas of analysis. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies