The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Branding. Pairing the brand-blazing strategies from the world's best--like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks--with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into twenty-two quick and easy-to-read vignettes. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today

John said Painful Read and Full of Bad Examples.. What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fairthe book was written in "Painful Read and Full of Bad Examples." according to John. What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fairthe book was written in 2002, a stone-age ago in terms of the Internet, but the narcissistic assumptions made are so far off. Such as-Yahoo is the global leader in search and always will be (Google yet?)-Amazon is the leader in online book sales, but will fail if they expand outside of books-eTrade will fail beca. 00"Painful Read and Full of Bad Examples." according to John. What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fairthe book was written in 2002, a stone-age ago in terms of the Internet, but the narcissistic assumptions made are so far off. Such as-Yahoo is the global leader in search and always will be (Google yet?)-Amazon is the leader in online book sales, but will fail if they expand outside of books-eTrade will fail beca. , a stone-age ago in terms of the Internet, but the narcissistic assumptions made are so far off. Such as-Yahoo is the global leader in search and always will be (Google yet?)-Amazon is the leader in online book sales, but will fail if they expand outside of books-eTrade will fail beca. Great read even for the lay person. I have a business background but no marketing/publicity experience. This book was a great, great (that is great two times) at teaching the fundamentals of branding and even when marketing and publicity come into the equation. A must for anyone wanting to create a service or product in this new marketplace. Especially online.. One of the most important books you will own on the subject PDA One of the best straight forward, to the point, apply immediately and get a better result books you can buy on a marketing subject.I had worked in the business world for fifteen years before I started my own one man operation twenty eight years ago. I have read many marketing books, I read economic, marketing, and small business articles all the time, and I focus on those same subjects on news and talk shows ('Your Business" w/ J. J. Ramberg Sunday mornings on MSNBC, etc.).This book is one of the best collections of immediately appl

She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe. Al Ries is perhaps the world's best-known marketing strategist. . He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwest

"If you can build a powerful brand you will have a powerful marketing program. "Marketing is building a brand in the mind of the prospect," they write. As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the mo