The Agents' Guide to Referrals: How to Implement a Profitable Referral Strategy for Your Insurance Agency

concise and to the point. M. Colwell There are those books that are 250 pages but should have been 40. This book is short and to the point. There is a lot of great information for agents here. There are also several surprising ideas for what does work. At first you might think this is just a promotion for a product but it is much more. They have laid out what you need to do. Do it yours elf or pay them.. "Brevity has its value; you'll find yourself spending time nurturing referrals and not just reading text" according to Tej Dhawan. The book appears light but covers the core concepts of referrals succinctly. The concepts are described in plain English and data or analysis is replaced by examples that can be put to use immediately. Though you'll want to read the book cover-cover, there are several places in the book that invite you to stop reading and take an action.Caveat: Mr. Maerz is a co-foun. This was a great guide with very usable suggestions and processes to generate This was a great guide with very usable suggestions and processes to generate referrals. The biggest problem with most guides like this is that they only hint at a solution to the issue that the guide is designed to help you with and are in fact a big commercial for another product that you must buy to get the solution. While this guide does reference a service it ac

--Written by industry referral expert and co-founder of the referral marketing software company, Rocket Referrals, this book provides actionable steps and examples agents can implement right away to increase client retention and referrals. Ask any successful insurance agent and they’ll tell you that referrals are the touchstone of a thriving agency - but most do not understand what it takes to get their clients to pull the trigger. Discover how to leverage technology to enable your happy customers and convert into an active salesforce.