The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property

Are you a wholesaler, rehabber, landlord, agent or any other real estate professional who wants to learn how to close more dealsand make more money in the process?From expert real estate investors and best-selling authors J Scott, Mark Ferguson and Carol Scott, this is the only book you'll need to ensure you'll get the most deals -- and the best deals -- on all of your investment property! With over 1,000 successful real estate deals between them, the authors combine the science of negotiation with real world experience to dive into all aspects of the real estate negotiation process — from the first interaction with a buyer or seller, to renegotiating the contract after unexpected issues arise, to last-minute concessions at closing.Aimed at real estate investors and agents at any level, this book not only covers all aspects of negotiating real estate deals, but also contains dozens of true-life stories that highlight how strong negotiation can result in more and better deals, as well as dialogue that will teach you what to say and how to say it, strengthening your ability to close profitable transactions.Using expert strategies to create optimal agreements and dynamic end results, you will learn:* The principles behind successful negotiation* The psychology of building relationships to gain negotiating leverage* How to uncover and use information to tip negotiating outcomes in your favor* Strategies for defining optimal offers and counter-offers* Tactics for in-the-trenches negotiating and overcoming objections* Strategies for using concessions to get your deal to the finish line* Tips for overcoming tactics employed by those on the other side* How to overcome the challenges of making/receiving offers through agents* Tactics to renegotiate issues that arise from contract contingencies* Strategies to get the best of it when buying properties from banks and HUD* And MUCH MORE!

Mark has been married to his wife since 2008 and their twins were born in 2011. Mark is an avid fan of golf and cars. ------------------------------------------------ Mark became a real estate investor and agent after graduating from the University of Colorado in 2001. Mark has a weekly podcast with over 100 episodes, has written multiple books and his blog has over 450 articles. In 2008, J and Carol decided to leave the 80-hour work weeks and the constant business travel behind. Mark currently runs a real estate team with 6 licensed agents who have sold over 200 homes a year. Mark’s focus in the current mar-ket is flipping and he shows all the numbers on his active flips (up to 19 at a time) on h

Great book Just read this book and it is awesome!!! Very detailed negotiation strategies and how to execute. I am currently looking to buy a long term rental and will definitely use this information. I have read a lot of books on real estate investing and this is a book that I feel has given me the most confidence in making and getting a good deal. Excellent read, well worth the time!!!. Amazon Customer said Must have book if you want to be a successful wholesaler.. As a wholesaler looking to do a lot more deals, this is exactly what I needed to read right now! I’m planning to make offers to two sellers today and am going to start putting these techniques to use. Great book!. Finally a book on how to negotiate within real estate investing Gave it Finally a book on how to negotiate within real estate investing Zman Gave it 4 stars because I haven't been able to find a negotiating book this specific for the real estate investor/wholesaler. This is a find for most who are unseasoned and it was well done and insightful. And it went through a lot of the normal types of situations you do encounter as a real estate investor when working to close deals and negotiation terms. Thanks for putting this out there.. stars because I haven't been able to find a negotiating book this specific for the real estate investor/wholesaler. This is a find for most who are unseasoned and it was well done and insightful. And it went through a lot of the normal types of situations you do encounter as a real estate investor when working to close deals and negotiation terms. Thanks for putting this out there.

J can be reached at j@123flip. They both spent much of their early careers in Silicon Valley (California), where they held management positions at several Fortune 500 companies. Mark also created InvestFourMore, a real estate blog with 200,000 to 300,000 views a month. J and Carol have detailed their real estate adventures on