The Brain Audit: Why Customers Buy (and Why They Don't)

Mike Moyer said Your current approach to marketing communication will be wrong until you read this book!. At first I was skeptical about this book because there are so many marketing books around. After reading the book, however, it really blew my mind and I think very differently about marketing and running a business in general. I, like all the people who read this book, will be implementing the best I can.The best part of this book is how it logically bucks conventional wisdom and opens up a new path in a very real way. Three things that stand out are:1. How intense focus can actually broaden your market"Your current approach to marketing communication will be wrong until you read this book!" according to Mike Moyer. At first I was skeptical about this book because there are so many marketing books around. After reading the book, however, it really blew my mind and I think very differently about marketing and running a business in general. I, like all the people who read this book, will be implementing the best I can.The best part of this book is how it logically bucks conventional wisdom and opens up a new path in a very real way. Three things that stand out are:1. How intense focus can actually broaden your market2. That objections are good thingsYour current approach to marketing communication will be wrong until you read this book! At first I was skeptical about this book because there are so many marketing books around. After reading the book, however, it really blew my mind and I think very differently about marketing and running a business in general. I, like all the people who read this book, will be implementing the best I can.The best part of this book is how it logically bucks conventional wisdom and opens up a new path in a very real way. Three things that stand out are:1. How intense focus can actually broaden your market2. That objections are good things3. Why it's hard to be unique, but can be much easierI recommend th. . Why it's hard to be unique, but can be much easierI recommend th. . That objections are good thingsYour current approach to marketing communication will be wrong until you read this book! At first I was skeptical about this book because there are so many marketing books around. After reading the book, however, it really blew my mind and I think very differently about marketing and running a business in general. I, like all the people who read this book, will be implementing the best I can.The best part of this book is how it logically bucks conventional wisdom and opens up a new path in a very real way. Three things that stand out are:1. How intense focus can actually broaden your market2. That objections are good things3. Why it's hard to be unique, but can be much easierI recommend th. . Why it's hard to be unique, but can be much easierI recommend th. A good read after a long time Tulip Nandu I'm always up for reading books with the expectation that I can at least take 1% out of it. This book did surpass my expectation and gets you completely hooked on from start to finish. The nuances which you can develop your product keeping in mind the customer is amazing. There is a lot to learn and lot to ponder upon. Would have to read it at least one more time to master minding it!!!. Great Book LaLady Not your average run of the mill Marketing or Business book. It comes with a plan, complete with checklist and examples of how to find your businesses uniqueness and to focus on one problem and solution and speak to one customer. I know you have more than one product but trust Sean and you will have more targeted business than you know what to do with. Sean even threw in a couple of ethnic recipes that made me hungry right in the middle of my brain audit! Thanks Sean great job.

It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. 3) Enable you to get the customer to buy without needing to use pressure tactics.. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decisi