The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Learn about the power of imagery and the role of research in building a heavy-duty brand—without the heavy-duty reading.”—DAVID A. This is the ONLY book you’ll need to read in business, engineering, and design school.” —CLEMENT MOK, design entrepreneur“Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: ‘Do customers perceive a difference that’s desirable?’” —STEVE HARRINGTON, DIRECTOR OF STRATEGY AND OPER

D. Garza said Junk food for thought.. The book starts off with a bang and really grabbed my attention throughout the first half. After that the book fizzles out a bit and the information starts to lose some of its glimmer. The Brand Gap prides itself on being such a short title about a large subject. Well, I think the book could have been even shorter. It reads like a bloated blog post and interjects random visuals that are only sometimes helpful.The Brand Gap is also quaintly outdated. At one point the author talks about . Jamie said Great Book about Brand Design. This book has some interesting information about Brand Design, and was an easy read overall. Some content is dated, however, there are some sections that are still relevant in "Great Book about Brand Design" according to Jamie. This book has some interesting information about Brand Design, and was an easy read overall. Some content is dated, however, there are some sections that are still relevant in 2017.Surprisingly, this book is about graphic design, but it is not designed very well. The text is huge, and seems like that the designer laying the book out needs to learn the fundamentals of publication design again.However, do not make my comment about the design of the book deter you from purchasing it. I th. 017.Surprisingly, this book is about graphic design, but it is not designed very well. The text is huge, and seems like that the designer laying the book out needs to learn the fundamentals of publication design again.However, do not make my comment about the design of the book deter you from purchasing it. I th. The Circle Alexandra Marintzer When I normally look at a book and decide whether or not to read it, I normally do an overview of the contents of the book. If I was not assigned to read this book, I don’t know if I would have made it past the overview of chapters just because there were so many words all jumbled into one page, makes the book seem a little too intimidating . To add to that, a book on branding seems like it would be heavy reading anyway and to see and outline of chapters like that would maybe sca

Everyone in the company should read this book, not just the three people with 'brand' in their titles." --Susan Rockrise, Worldwide Creative Director, Intel "A pleasure to read. FROM THE BACK COVER Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Read this book before your competitors do!" --Tom Kelley, General Manager of Ideo/Author of "The Art of Innovation". Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet." "Finally, a bo

He is also the author of A DICTIONARY OF BRAND, a simplified glossary that allows brand-builders to more easily collaborate across disciplines.  . Marty Neumeier is president of Neutron, a San Francisco firm that specializes in helping companies integrate their brands