The Centre Brain: 5 Prompts To Persuasive Power

He now works as Global Head of Brand and Communication at international relief and development agency Tearfund. He is happily married to Ruth and father to four adventurous children! . Steve also serves as a Tearfund keynote speaker and undertakes seminars and public speaking engagements around a range of communication topics, recently speaking on the main stage at Big Church Day Out 2016 to an audience of 20,000+. Steve Adams began his career in TV (GMTV) before moving i

He now works as Global Head of Brand and Communication at international relief and development agency Tearfund. Steve also serves as a Tearfund keynote speaker and undertakes seminars and public speaking engagements around a range of communication topics, recently speaking on the main stage at Big Church Day Out 2016 to an audience of 20,000+. About the Author Steve Adams began his career in TV (GMTV) before moving into magazines (Youthwork, Christianity) and then on to radio (Premier Radio). He is happily married to Ruth and father to four adventurous children!

Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message. This bookexplains why your communication works, or doesn’t. The Centre Brain – the body’s action centre – responds to what it hears. Why you prompt action, or don’t. Whether you persuade, or not, is down to whether you use the right prompts. The result of a 20-year quest to discover what prompts action, this bookoffers readers a glimpse into the story behind their stories. When facing a red light, what can you say to turn it green? Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. And, if the right prompts are used, the brain can be persuaded to act. 'Thi