The CLIA Guide to the Cruise Industry

"Official Book to Obtain CLIA Certification - Great!" according to Linda M Hamill. I am a travel agent going for a Cruise Certification from CLIA. This book has tons of information, tips and web sites that can be helpful. The book was put together in a unique way that makes it easy to learn. You won't regret buying this book.. Love the option of being able to get his product Love the option of being able to get his product for rental as a kindle version. The book is easy to read and some interesting things.. Excellent publication Feisal This is an excellent size book for those wanting to know more about the cruise industry without having to delve too deeply into the economics and operations. I thoroughly enjoyed it and have passed on to friends and colleagues who have expressed similar sentiments.

His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. An Adjunct Professor of Travel at West Los Angeles College, Dr. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Conventio

THE CLIA GUIDE TO THE CRUISE INDUSTRY is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Association (CLIA), to which 90 percent of the world's cruise lines belong. Written by noted travel authority Marc Mancini in a style that provides an enjoyable learning experience for readers, the book blends definitions, statistics, anecdotes, observations, and examples into an entertaining and informative look at the cruise industry. This authoritative text is designed to support CLIA's highly regarded certification program while covering all the essential aspects of today's cruise industry, from sales and marketing to operations. Questions for discussion challenge readers to test their understanding of the material in each chapter, and the activities at the close of each chapter encourage them to take a hypothetical situation and develop a creative solution. Chapters contain objectives, key terms and phrases, photographs and illustrations. THE CLIA GUIDE TO THE CRUISE INDUSTRY gives readers an up-close and realistic look at one of the true travel success stories of our time.

Questions for Discussion. Questions for Discussion and Activity. Getting the Business. 3. Appendix A-Key Addresses: CLIA Member Cruise Lines. The Last Night and the Following Day. SELLING CRUISES. Cruising Today. Definition. . INTRODUCTION. Adding Value. Index. Working for the Cruise Lines. WHO CRUISES-AND WHY. Activity. Overcoming Barriers. WHO'S WHO IN CRUISING. 9. Sizing Ships. Intermediary Port Stops and Shore Excursions. Activity 1. Travel Agencies. The Cruise Sales Process. Appendix C-Bibliography. Qualifying the Client. Opening the Sale. Sea-Based Operations. 7. 6. Miscellaneous Thoughts.