The Customer-Driven Playbook: Converting Customer Feedback into Successful Products

Currently, Travis is a UX Designer at Microsoft, helping teams apply design thinking to their products.To learn more about Travis, visit: travislowdermilkJessica Rich is a UX Researcher at Microsoft with a PhD in Human Factors. With over a decade of experience in the software industry, Jessica has lead teams through customer and product developm

With a common framework and cadence your team will have the tools they need to delight your customers.The Customer-Driven Playbook will help team leads, researchers, designers, engineers, and product managers discover new business opportunities and uncover innovations for established products as well.Learn about your customers and identify opportunities to conceptualize new ideas and refine the quality of your offeringUse specific activities to help unblock teams and move them to the "next step"Apply the book's lessons to brand new or existing well-established products. Many product developers wish they could work more like a startup, with small, nimble teams capable of making quick decision

Currently, Travis is a UX Designer at Microsoft, helping teams apply design thinking to their products.To learn more about Travis, visit: travislowdermilkJessica Rich is a UX Researcher at Microsoft with a PhD in Human Factors. About the AuthorTravis Lowdermilk has been building software experiences as both a developer and a designer for over 15 years. With over a decade of experience in the software industry, Jessica has lead teams through customer and product development using Lean strategies.