The Designful Company: How to build a culture of nonstop innovation

Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three

"Really Got Me Thinking" according to StevenB. I consider myself a student of design thinking. As such I'm always seeking to learn more about this topic and how I might apply it in my work. While I am constantly on the lookout for writings by Tim Brown, Roger Martin and other design thinking gurus, I had not previously known about Marty Neumeier. I recall a mention of this book in a design blog. Now I'm glad I have read the book. It can be a short read, but I took my time with it. There were many passages that I r. DetailsForYou said Helps You THINK About Ideas. Very interesting book! I really enjoyed the insights it brought to my business class, and to my outlook on starting my own business one day. This is a great book that can even help you get started about thinking of an idea for a business.. Read it twice Blair C. McHaney If you are married to "command and control" then this book will be uncomfortable for you. But if you have gotten over the illusion of control, you will find your future here. Read and implement. Then come back to it and read it again a year later. You will continue to extract additional value.

The term has become a mere platitude, a sort of tag-line for many organizations. Follow these rules and your company can innovate faster, collaboratively and continuously.” —JOHN GERZEMA, CHIEF INSIGHTS OFFICER AT Y&R, AND AUTHOR OF THE BRAND BUBBLE“Design thinking has the potential to step-change all aspects of innovation in business. No fluff. If you don’t see that calling it a ‘decent prototype’ constitutes high praise, you need this book.”—FRED COLLOPY, PROFESSOR AT THE WEATHERH

Instead, he says, we need to start from a place outside traditional business thinking. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. “If you wanna innovate,” he says, “you gotta design.”Excerpts from The Designful Company(Click imag