The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)

Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. His most recent book is The Network Is Your Customer (2011). David L. . He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led st

pansak arpakajorn said An excellent playbook on digital transformation. This book is a must read for anyone who is looking for a good book on digital transformation. The book is packed with good practical examples from well-known digital native and traditional companies including tools, suggestions and interesting information about digital transformation.With his professional background in Business Strategy and Digital Marketing, the author profoundly provides a unique view on Digital Strategy. This book consists of seven chapters with conclusion in the end. Sel. Great framework and model for Digital Transformation evcam David Rogers has provided an excellent practical definition of a hugely abused and overused industry buzzword, Digital Transformation, and provided a very practical framework for implementing it. His approach is pragmatics yet realistically illustrates the huge breadth of transformation and significant organizational change management challenges to be overcome if large traditional enterprises wish to achieve the strategic business benefits promised by Digital Transformation.. A great read for those facing threats from digital business models As a digital-native I enjoyed this read as a utility to share with my non-digital colleagues. This book does a fantastic job of breaking down the core aspects of business strategy contrasted with the modern landscape of how technologies, the internet and newer platforms are shaking up industries. For those running or working with businesses formed prior to the proliferation of digital channels for connecting with and delivering value to their respective audiences this is a great crash course

More importantly, he shows us that change is possible and how any business, no matter its age or industry, can adapt to grow for the future. Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. (Bob Garfield, cohost of NPR's On the Media)In this indispensable (and highly readable) guide, Rogers shares what we can learn from today's greatest digital innovators. You can't afford not to know this stuff! (Rita McGrath, author of The End of Competitive Advantage)Rogers expertly captures the moment we're inthe swiftly changing business landscape brought on by the digital revolutionand gives pra

This playbook is all business leaders need to create and pursue a digital plan that works.. The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. For each, he presents diverse case studies (from companies such as Apple and Uber to GE and the New York Times), discusses common challenges to adopting the digital approach, and provides companies and business leaders clear, tested steps to implement new practices. Rogers shows that, rather than being disrupted” by digital business models, any business can learn the rules of today’s leading digital enterprises. If managed correctly