The Elements of Graphic Design

Rating is for the KINDLE LAYOUT, not the content. Terrible rendering of the text! This rating is for the KINDLE version, and the single star is due to the layout, not the content. On the written text of the book I give 5 stars (great content!), but because I have the Kindle version I cannot see the true pages of the book. The way my tablet and PC render this book is terrible! The photographs are badly placed - captions appear on separate pages from the image itself. C. Excellent design manual - great introduction to the concepts "The Elements of Graphic Design" covers exactly that - all the important elements of graphic design.Part history, part primer, this book is a great general introduction to the basics of graphic design. The large number of illustrations are accompanied by ample explanation of why those illustrations or pictures were included and what purpose they have in the greater design lexicon.The aut. Amazon Customer said A Great Book About Graphic Design That Should Have Followed It's Own Advice. I liked the book. My experience with graphic design has basically been doing logo headers for personal projects and occasionally formatting writing for clients in an aesthetically appealing manner in order to help them maintain their format when the content goes live.It's fairly basic stuff, and I had an intuitive grasp of most, although not all, of it. If you're looking to learn it, thi

White is the author of The Elements of Logo Design: Design Thinking, Branding, and Making Marks, Listening to Type: Making Language Visible, and Advertising Design and Typography. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in

No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading.” Kevin Smith, AIGA awards recipient, Professor at Parsons, The New School for Design “Student or professional, if you need the ‘simple’ basicsor want to get to more ‘complex’ basicsif you don’t yet know the necessities of successful graphic designor have forgotten them in the complexity of today’s overwhelming possibilities, here is the book for you. My offoce has a big library and this is the book I hand over when breakthroughs are needed." Matteo Bologna, CD and founder of Mucca Design, NYC"White sets out key concepts of space, unity, page architecture, and typography f

W. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. The second edition also includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. Vete