The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution

While the book is centered on the airline industry, examples and concepts make it applicable to every industry. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. It is a must read for those interested in the hands-on views of a true pioneer in an important discipline." - Robert G. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought about pricing." - Laura Preslan, Industry Solutions Director, Microsoft. In this delightful book, Andy Boyd gives us a very unique and very personal perspective of this business phenomenon. Cross, Chairman, Revenue Analytics and author of Revenue Management: Hard-Core Tactics for Market Domination"Dr. Boyd has intertwined the history

This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing.. A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing

Together with his international team of advanced degree recipients in Economics, Industrial Engineering, Operations Research, and Statistics, he has worked with senior executives at numerous leading companies on their pricing problems. E.ANDREW BOYD has served as Chief Scientist and Senior Vice President of Science and Research at PROS (Pricing and Revenue Optimization Solutions) since 1999. . He received his A.B. He joined PROS in 1997 as Vice President following

You CFOs better read this dickie_tee_bird This is a great book about the next century of pricing strategy. There are no equations (some, but nothing scary) - just big picture things. The chapter - The Just Price - is especially a good read. It distills historical thinking about pricing into a few pages and recalls important philosophical and religious issues.The subtitle of the book mentions Airline Ticket Pricing. But the book talks about a lot more examples than this. More impo. a reader said Easily read - easily forgotten. The Future of Pricing is a short book which presents some of the scientific techniques that airlines use to price tickets and discusses how these techniques may become common to other industries. The style is engaging and the examples are applied. The book hooked me.However I found the content lacking. The author comments in the preface that he didn't want to write a 'guru book' nor a personal memoir. It's a pity because either style woul. Rolf Dobelli said Great look at how airlines use math and science to set fares. Sometimes the most obvious business practices are the most complicated - and the most interesting. This is the case with airline pricing, so E. Andrew Boyd has chosen a great topic. As an expert in the esoteric field of operations research, he has done business readers a great service by presenting the history, evolution, theory and practice of airline pricing, and by tracking how it revolutionized pricing in many other industries. Boyd w