The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute

T-Rex 5 said Excellent Research on Beanie Babies and Collecting. This is an excellently researched book detailing the history of Beanie Babies, the unique events that led to the Beanie Baby craze, and the inevitable bust as beanie babies worth hundreds or even thousands of dollars became worthless in a span of a few weeks. The author interviews many important players. The book gives an extensive biography on Ty Warner, the man who created Beanie Babies, and details how his eccentricities and perfectionism helped launch the beanie baby craze. The book talks about the brothers who first gave Ty the idea of ". Dan said If You Ever Wondered About the Beanie Craze. I thoroughly enjoyed this book. Zac Bissonette put in the time and research to make this a engaging and thoroughly engrossing book on the rise and fall of Ty Warner's widely successful line of "Beanie Products." Complete with many personal interviews of those close to Ty and those greatly affected by it (Collector's, Small Specialty Owners, and more), it makes very interesting and worthwhile look at those who made millions and crashed hard when it all came to a screeching halt. We also to get to see the man behind the Beanies, in a biographic. Franklin the Mouse said Furry Greed-Fueled Delusion. Witnessing the mania during its heyday was confusing to me. Adults buying cute little stuffed toys as an investment strategy made no sense. I could understand a few rare items being of value but we're talking millions of these suckers being horded by people. Mr. Bissonnette's 'The Great Beanie Baby Bubble' does a very good job of explaining how the toy became a fad then turned into insanity. The book is not only a dissection of the phenomenon but also an explanation of how rational people are lured into a quirky greed-fueled social event. The

Just as strange as the mass hysteria was the man behind it. Sometimes called the "Steve Jobs of plush" by his employees, he obsessed over every detail of every animal. There has never been a craze like Beanie Babies. The $5 beanbag animals with names like Seaweed the Otter and Gigi the Poodle drove millions of Americans into a greed-fueled frenzy as they chased the rarest Beanie Babies, whose values escalated weekly in the late 1990s. More than any other consumer good in history, Beanie Babies were carried to the height of success by a collective belief that their values would always rise. Best-selling author Zac Bissonnette uncovers Warner's highly original approach to product development, sales, and marketing that enabled the acquisition of plush animals to activate the same endorphins chased by stock speculators and gamblers.. Suburban moms stalked UPS trucks to get the latest models, a retired soap opera star lost his kids' six-figure college funds investing in them, and a New Jersey father sold three million copies of a self-published price guide that predicted what each animal would be