The INVEST Method: The Modern Marketing Mix

Bolster your marketing chops Lee Sin Yong Making marketing work is difficult for any business. This book offers a great analysis for many backgrounds that are looking to bolster their marketing chops.. "I will be recommending this book to all of my teachers and colleagues as a great read!" according to Maria Germash. As a current Marketing student, this book really opened my eyes. It's true that we are mainly taught the four P's, as well as it's also true that it's an outdated idea. I was really surprised and impressed with Mr. Holden's INVEST theory; that's what should be taught in any and all marketing programs. It has many more current and practical applications. I will be recommending this book to all of my teachers and colleagues as a great read!. Great Read, Very Insightful Mike Carl has a unique way of looking at marketing and business growth that is uncommon among most marketers today. He challenges commonly-held beliefs about marketing, then provides a method by which organizations can grow in a digital age. He even provides a cool checklist to help with the implementation of the strategies in this book. Highly recommend.

The 4 Ps don’t define effective marketing. This is a become a better marketer book.Content is no longer the king but the entire kingdom. Base your actions off of sound principles, logic, and a systematic approach.. In a post-internet world, the basic principles being taught about marketing are wildly inadequate. Each letter has a model that helps communicate the principle. If you think you can simply "produce content" and succeed, you are highly mistaken. INVEST stands for Information, Network, Value, Experience, Strategy, and Technology. They came out in 1960! Whether you are a C