The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books)

She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations.. Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years

In terms of strategic business models, this is one that allows for breakthrough growth. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. With great case studies from American Express, LinkedIn, CrossFit, Salesforce, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.. The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders

Robbie Kellman Baxter's practical advice will drive immediate results. It is perhaps the best, most detailed source I’ve found on this subject to date, and it has very much changed the way I think about our own growing membership program. Because The Membership Economy is great perspective on an important topic.”Ann Handley, Chief Content Officer of MarketingProfs, and author of the Wall Street Journal bestseller Everybody Writes“Robbie’s book is packed with innovative ideas for pricing, acquisition, and engagement of customer. Companies that don’t build this kind of community will fall behind, but Robbie’s book can help an

"The Must-Read Business Book of 2015 (and beyond)" according to Thumasathit. I'm the VP Marketing for a tech company, and I think this book is a must read for any exec (tech or non-tech). Here's why.Whenever someone first buys from a company, they are a new customer. But no business can be sustained on new customers alone. All businesses rely on REPEAT CUSTOMERS. (Duh.) The key to getting more repeat customers is to STOP treating them like custom. This book contains many important ideas about how people interact This book contains many important ideas about how people interact with organizations. While people's loyalty and evangelism about organizations that share their values is not new, the rise of the internet has created many mechanisms that facilitate membership in communities and organizations in new and profound ways.Whether for-profit or non-profit, organizations that gr. Darin Hartley said High return on your reading investment in Robbie Kellman Baxter's book!. I had heard of the freelance economy, the guru economy, and a plethora of other economies but never "The Membership Economy." The title hooked me and when I discovered Robbie wrote this I knew I wanted to read it. The membership phenomena Robbie describes is 100% on target and having the intuition to call it out and then pen this book is amazing.One of the many things I