The Power of Little Ideas

Amazon Customer said Five Stars. Everything exceeded expectations. Thank you.. Robert Morris said Do innovators have only two choices: innovate small incrementally or innovate big disruptively? “There is another option.”. In Brick by Brick, written with Bill Breen, David Robertson explains how "a new leadership team pulled off one of the most successful business transformations in recent memory. One by one, LEGO reinvented those academic prescriptions for innovation, synthesized them into a world-class management system, . Excellent book addressed to product manager or similar. Amazon Customer Innovation is fundamental for the permanence of brands, but also has its edges and risks. The author explains that a revolutionary, radical or disruptive innovation is more likely to fail, or in other words a success low rate.The book provides an approach to innovation with the objective of maintaining a

This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it and apply it when it will give them a competitive advantage. Aimed at leaders seeking strategies for sustained innovation and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of whi