The Power of Why: Breaking Out In a Competitive Marketplace

Bernstein, CEO of Richard S. Nido Qubein, president, High Point University, and chairman, Great Harvest Bread Co.. Bernstein & Associates, Inc."The Power of Why takes you on a wonderful journey of discovery that will elevate your customers' experiences while elevating your own business performance.” - Milton Pedraza, CEO of Luxury Institute, LLC"Your customer holds the power for your professional success. “The Power of Why is great reading and can be of use to all of those looking to come out on top.” — Donald J. It is a must read for anyone engaged in sales and especially for those who hold customer service paramount.” — Richard S. Trump, Chairman and President of The

"The book is a glorified sales pitch for the author's" according to MLeland. The book is a glorified sales pitch for the author's consulting services. I got nothing valuable out of it.. Ian Mann said How to capture clients. NO MATTER what service or products you sell, the market place is crowded with alternatives to your offering.The goal of this book is to improve the performance of you company as well as amplify your presence in your market’s consciousness. The model is applicable to all manner of businesses, and the book i. Good read - if you are in sales this is Good read - if you are in sales this is a good book to read as it helps you understand the real "Why" your customers work with you/purchase from you - if you understand Why they work with you it becomes much easier for you to position yourself/services/products.

Customers don’t care if a business is different or that its products are unusual. Trumpeting achievements such as “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced” doesn’t engage buyers emotionally. Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies’ once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand new ones?After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization.The Power of Why shows readers how to elevate their business performance regardless of their situation or position. It is seller-

C. Richard Weylman , Chairman of Weylman Consulting Group and CEO of The Weylman Center for Excellence in Practice Management, is a highly sought-after sales and marketing consultant, speaker, and media expert. . His writings have been featured in Investment Advisor, Fundfire, NALU, GAMA News Journal, and on WSJ and Forbes