The Referral Engine: Teaching Your Business to Market Itself

John Jantsch is a marketing and digital technology coach, an award-winning social media publisher, and the author of the small- business marketing bible Duct Tape Marketing. He lives in Kansas City, Missouri.

Pays for itself about 1000x Josh Steimle The best book I've read on how to get referrals from existing customers. I run a digital marketing agency and after reading this I bought a copy for each of my account managers and we've seen them bringing a lot more value to clients and to my agency as a result.. Recipe for Marketing Success There's nothing totally unique about any one idea in "The Referral Engine." There's nothing unique about a 5lb. bag of sugar either. Of course that bag of sugar could be in the hands of a skilled pastry chef - or it could be in mine. I can tell you there's a pretty big difference. John Jantsch is the Head Chef of Marketing. He has an almost magical way of accumulating massive quantities of more basic ideas, sifting them, combining them in perfect proportions, and then turning them into recipes for delicious success. The end result almost defies identification of those original ingredients. A great chef understan. Practical advice and real-world examples I heard about this book on The Marketing Book Podcast. Contains lots of great ideas to set yourself up for free business referrals. Easy to understand with plenty of practical, relevant examples of companies that have set themselves up to have their best customers spread the word.

The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.. And smart businesses can tap into that hardwired desire. Most business owners believe that whether customers refer them is entirely out of their hands. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Educate your customers about whom they should be talking to. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main

(May)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves. . Jantsch offers practical solutions on how to build a powerful referral engine by developing a systematic, consistent, and replicable approach and exploiting content, using social networking, and building strategic partnerships. From Publishers Weekly As lean times force businesses to r