The Routledge Companion to Consumer Behavior (Routledge Companions in Business, Management and Accounting)

Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.. This book promises to be a contemporary classic. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, concluding with practitioner perspectives on the challenges and opportunities that come with understanding customers. The key to marketing

More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It is a must-have reference for anyone wishing to perform research in consumer behavior."David Gal, University of Illinois at Chicago, USA "In this new edited volume on consumer behavior, Solomon and Lowrey bring together a broad range of contributions that address many relevant topics in contemporary consumer research.   "Featuring leading scholars in the field, this book surveys

Tina M. Michael R. Lowrey is Professor of Marketing at HEC Paris, France.. Solomon is Professor of Marketing at Saint Joseph’s University, USA