The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

 Retention goes deep on the stuff that never seems to get enough consideration: engaging, developing, and motivating people. Tactics, compensation, and a bullet-proof hiring process are presented in great detail. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. Raise your hand if your company needs more new customers.I suspect your hand is (figuratively) up. There's a lot to learn about quota setting, measuring what matters, and acceleration technologies, so those are covered in depth. As Ken Krogue (President of InsideSales) writes in the Foreword, "This is the playbook for how to succeed today. It presents six elements for buildi

It's a must-read and a must-reference work."--Ralph Barsi, Senior Director, Global Demand Center, Service Now . If you're looking for research, examples, and bold thinking, look no further."--Steve Richard, Chief Revenue Officer, ExecVision "Sales development continues to be the winning strategy for opening new accounts,building pipeline, and driving growth. Anyone - CEOs, VPs, and Front-Line Managers - trying to master sales development needs this smart, detailed book."--Natasha Sekkat, VP of Sales Development, VMT

Douglas N. Burdett said How to fix the fundamental misunderstanding of modern sales!. [[VIDEOID:aHow to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 10How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c7"How to fix the fundamental misunderstanding of modern sales!" according to Douglas N. Burdett. [[VIDEOID:aHow to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 10How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201fHow to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807How to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 95a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. "How to fix the fundamental misunderstanding of modern sales!" according to Douglas N. Burdett. [[VIDEOID:aHow to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 10How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201fHow to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807How to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 95a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 01fHow to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807How to fix the fundamental misunderstanding of modern sales! [[VIDEOID:a310How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. c72201f3befHow to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. e1807395a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 95a0How to fix the fundamental misunderstanding of modern sales! Douglas N. Burdett [[VIDEOID:a3104c72201f3bef4e1807395a046ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. 6ea]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish BertuzziIf you think marketing is struggling to keep up with the changes in the way people buy, so is sales. Sales development, as defined in this book is “a specialized role focused on the frontend of the sales process — qualifying inbound leads and/or condu. An absolute "must consume" for anyone in the business of sales - play-by-play advice you can put to work today I do most of my book reading using the Kindle app on my iPhone, and that's where I started with Trish Bertuzzi's "The Sales Development Playbook". Within 5 minutes I switched to reading on my MacBook because I couldn't just read this book - I had to immediately start putting it into action. During the course of today: I copied 67 passages into a Word doc to annotate, read and share later; sent 2An absolute "must consume" for anyone in the business of sales - play-by-play advice you can put to work today Chris Beall I do most of my book reading using the Kindle app on my iPhone, and that's where I started with Trish Bertuzzi's "The Sales Development Playbook". Within 5 minutes I switched to reading on my MacBook because I couldn't just read this book - I had to immediately start putting it into action. During the course of today: I copied 67 passages into a Word doc to annotate, read and share later; sent 24 emails to 9 people quoting Trish; documented 7 new product and service ideas (yes, I'm in the business) and laughed out loud too often to count. My. emails to 9 people quoting Trish; documented 7 new product and service ideas (yes, I'm in the business) and laughed out loud too often to count. My. I have enjoyed Trish's blog for quite a while and have always I have enjoyed Trish's blog for quite a while and have always found it very useful - in fact I even used one of her reports to get myself a raise. This book was just what I expected. Sales development has exploded in the past five years and there is a lot of stuff out there but so much of it is high level or trying to sell you on the value of sales dev. The Playbook contains lots of practical advice for sales dev as it currently is where buyers are inundated with emails and calls from SDR's. As an SDR leader, I found the advice around how to