The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered with them on the FastWorks program. Eric served as the Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange. About the AuthorEric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has been translated into over thirty languages.

Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early-stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.   In The Lean Startup, Eric Ries laid out the practices of successful startups – building minimal viable products (“MVPs”), extensive customer-focused testing based on a build, measure, learn method of continuous innovation, and deciding whether to persevere or pivot. Drawing

Eric served as the Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange. . He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy f