The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

MAD said A little bit overpriced. I was really curious about this book, but it did seem to be expensive. However, I decided to buy it and here are some thoughts:You may find some different points of view whether you should use: a low cost strategy or differentiation. This part was interesting.As you continue reading the book, information becomes a little more hard to understand. This may not be a good option for students of first year of u. Makes you well-prepared for setting a price Pricing decisions require all parts of the company to come together and agree on a pricing strategy, which is why it is so hard (especially since the discussion might reveal that you didn't even agree on the general business strategy). In a a real-life pricing discussion with the sales, engineering, and finance people in the same room, you need a solid frame work to gain a consensus. This book helps. The s. freakeydkey said Very Insightful, but Very Dense. I work at a large pharma and recently took on a new role in the global pricing department. My new manager recommended this book to understand the fundamentals of pricing. I think it's an excellent piece of work that outlines the importance of pricing and how it should be a process that incorporates multiple departments in a company. They do a good job of using very tangible, current examples to illustrate

“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.”Scott Heekin-CanedyPresident and General ManagerThe New York Times “…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results.”Mark A. KopelmanVice President, Strategy and MarketingRR Donnelley  “Concepts described in this book were instrumental

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.